HKFC Soccer Sevens is one of Asia's leading youth football tournaments. The project refreshed its visual identity with a modern, energetic system that could engage today's audiences while honouring the tournament's long-standing heritage.
Hong Kong Football Club / 2023-2025
Hong Kong Soccer Sevens
Reimagining Asia's Premier Youth Football Tournament
A bold visual identity designed to celebrate the energy of youth football, creating a flexible campaign system that connects players, fans and the tournament experience across every touchpoint.
The Challenge
One Identity. Every Platform.
The identity needed to perform consistently across social media, event graphics, merchandise and digital communications while capturing the excitement and intensity of live football.
Social Media Handle
Creative Direction
Inspired by Movement
Football is fast, energetic and emotional. Dynamic graphic forms, bold typography and vibrant colours were combined to reflect the rhythm of the game while creating a memorable visual language.
Across Every Touchpoint
A Cohesive Campaign Experience
The identity was rolled out across social media, event branding, merchandise and promotional materials, creating a consistent experience before, during and after the tournament.
On-site Design
Digital Banner
Campaign in Motion
Results
Awards
- Global Digital Excellence Awards 2025 Standout Organic Content Campaign of the Year
- Global Social Media Awards 2025 Best Real-Time Response Campaign Best Use of Social Media for Sports & Fitness
Stronger Engagement
The refreshed identity increased social engagement by 70%, strengthening the tournament's digital presence while delivering a consistent visual experience across every campaign touchpoint.